Sep 5, 08 12:11 pm

Web Site Marketing and Promotion

So you have a web site, but it isn't generating the traffic and business you had hoped for? Corasen can help. Our skilled Web Specialists can help you enchance your site to give it the spice it may be missing. With millions of web sites out there, you need to standout and differentiate yourself from the competition.

Site Analysis

It all starts with your web site. Having a well-built, well-architected and usable web site makes all the difference in the world. If your users are having trouble finding things you want them to see, or if there are browser issues, we must concentrate our efforts there before embarking on a promotion campaign.

We will:

  • Have our usability experts review your site
  • Perform usability testing if needed - see more information on our methodology
  • Check the site for scripting errors, browser issues and any other contruction issues such as load speed etc.
  • Review your keywords
  • Review your content
  • Provide recommendations

Contact Us to get a quote on this service.

 

Search Engine Optimization and Submission

Whether your business is targeting a local or international market, Corasen can help your web site increase traffic, which therefore increases the number of potential customers.

One of the most crucial factors in getting your web site noticed by perspective customers is its placement in major search engines. Good placement not only involves typing in your company name, but also requires the right keywords that people actually use to find your site.

For search engines to have accurate information on your web site, it's also very important to keep your web site, keywords and page descriptions up to date. By optimizing keywords and descriptions, search engines will rank your web site higher that others. Corasen will take care of researching the keywords that people use to find your site, and we will make sure they are optimized for the best performance.


Directories and Targeted Advertising

Corasen will work with out clients to determine the best business directories to be listed in depending on the target market. Sometimes yellow-page like directories are more effective for more traditional business such manufacturing, industrial or building services.

For service-related companies sometimes local or regional news sites are effective ways of promoting your web site. It all depends on the target market and scope of the campaign.


Targeting Existing Customers

There is a well-known fact in the marketing business that it costs a lot more money to acquire new customers than to build in your relationship with existing customers. At Corasen we can help you build a better relationship with your existing customers by helping your set-up mailing lists and e-newsletters so you can specifically target your already loyal customers.